The Merch Method

Practical guidance for better custom apparel

Choosing Apparel

What Makes a Team Shirt Comfortable Enough to Wear Again

24 September 2026Mara Ellison5 min read

A team shirt is comfortable enough to wear again when it feels light, moves with the body, manages heat and does not create rubbing or restriction. The best choice depends on how the shirt will be used: training, competition, travel and casual wear each place different demands on fabric, fit and construction.

Start with the fabric feel

Fabric is the first thing people notice, and comfort begins with how it feels against the skin. A soft, smooth surface is usually more pleasant than a coarse or stiff one, especially when the shirt will be worn for several hours.

Common options include cotton, polyester and blended fabrics. Cotton can feel soft and familiar, making it suitable for casual wear, travel and low-intensity activities. Its limitation is that it can absorb sweat and become heavy or slow to dry during hard training or competition.

Polyester is often chosen for active shirts because it is lightweight, dries relatively quickly and generally holds its shape. However, not every polyester fabric feels the same. Some have a smooth, cool finish, while others can feel hot, clingy or slightly rough. Ask to handle a fabric sample or inspect a finished shirt before placing a large order.

Blends can offer a useful middle ground. A cotton-rich blend may provide a softer everyday feel, while a synthetic-rich blend may dry more quickly and cope better with frequent washing. There is no universally best fabric; the right option is the one that suits the activity and the wearer.

Choose breathability for the way the shirt will be used

Breathability matters most when players are running, training outdoors or wearing the shirt in warm Australian conditions. A shirt can feel lightweight yet still trap heat if the fabric does not allow enough air movement.

Look for a knit or construction that allows some ventilation rather than focusing only on the fabric’s weight. Mesh panels or more open sections can help with airflow, but their placement matters. Ventilation under the arms or across the upper back may be useful for sport; a large open panel may be less appealing for a shirt intended for everyday wear.

For competition and high-intensity training, prioritise quick drying and airflow. For travel and casual wear, a softer fabric with moderate breathability may be more versatile. If one shirt must cover every situation, avoid extremes: an ultra-light performance fabric may feel out of place at a social event, while a heavy cotton shirt may be uncomfortable during exertion.

Get the fit right before finalising the design

A comfortable shirt should allow movement without hanging excessively or pulling across the chest and shoulders. A fit that is too tight can restrict reaching, throwing and running. A fit that is too loose may twist during activity, catch on equipment or feel untidy when layered.

Consider the movement required by the sport. Players who lift their arms often need enough room through the shoulders and upper back. A longer body can help keep the shirt tucked or covered during movement, but excessive length may bunch under shorts or track pants.

Decide whether the team needs a regular, relaxed or athletic cut. Do not assume that a labelled size will fit the same way across different suppliers or garments. Compare the actual measurements, including chest width, body length and sleeve length, with a shirt that already fits the intended wearer.

It is also worth checking the fit while moving, not just while standing still. Raise both arms, rotate the shoulders, bend forward and sit down. These simple tests can reveal tight armholes, a short hem or fabric that pulls across the back.

Pay attention to seams and finishing

Seams can turn a good-looking shirt into an uncomfortable one. Bulky internal seams, rough thread ends and stiff neck labels may cause irritation, particularly during long sessions or when the shirt is worn without an undershirt.

Inspect the shoulder and side seams for neat, even stitching. For active use, flat or low-profile seams can reduce rubbing. Reinforcement is useful in areas that receive repeated stress, but extra layers should not create hard ridges against the skin.

Necklines deserve special attention. A collar that is too tight can feel restrictive, while a loose neckline may stretch or sit awkwardly. Printed internal labels are often more comfortable than scratchy sewn labels, although the print should still be smooth and durable.

Make sizing practical for the whole team

Team orders rarely involve one body shape. A useful size range should accommodate different heights, builds and preferences without forcing everyone into the same cut.

  • Measure real people or sample shirts: Use chest, waist, shoulder and length measurements rather than relying on age or a familiar size label.
  • Allow for movement: Compare measurements with the shirt worn during the relevant activity, not only with a fitted everyday top.
  • Plan for layering: Training in cooler weather may require a base layer underneath, so avoid a fit that is already close to the body.
  • Order samples where possible: One sample in each proposed cut can expose differences in fabric stretch, length and sleeve shape before the full order.
  • Confirm the final size list carefully: Keep a written record of each person’s selected size and cut before production.

When in doubt, compare two nearby sizes on the wearer. A slightly roomier shirt is often more practical for sport, but a very oversized garment may be uncomfortable under jackets or during fast movement.

Match the shirt to its main job

Training

Training shirts should prioritise breathability, quick drying, freedom through the shoulders and comfort during repeated washing. A simple design and durable finish are usually more useful than heavy decoration.

Competition

Competition shirts need reliable movement and minimal irritation. Check that numbers, names or other decoration do not sit directly on areas that rub against the skin or equipment. Make sure the chosen fabric remains comfortable when damp.

Travel

For travel, look for a fabric that resists creasing, dries reasonably quickly and remains comfortable while sitting for long periods. A moderate fit is easier to layer and more versatile away from the field.

Casual wear

If repeat everyday wear matters, prioritise softness, a flattering shape and decoration that does not make the shirt feel stiff. A shirt people would choose on a non-game day is more likely to become part of their regular wardrobe.

Protect comfort through washing and care

Even a well-chosen shirt can become uncomfortable if it is washed harshly. Follow the garment’s care instructions, wash similar colours together and avoid unnecessary high heat, which can affect shape, decoration and fabric feel. Turning the shirt inside out can help protect printed or decorated surfaces.

Do not leave damp shirts bundled in a sports bag. Air them out promptly and dry them thoroughly before storage. If the shirt develops a rough feel, persistent odour or stretched neckline, the problem may be care rather than the original fabric choice.

Practical summary

Choose a team shirt by testing the fabric, checking airflow, comparing real measurements and moving in the garment before ordering. Inspect seams and necklines, provide sensible size options and match the shirt to its main use. The most successful design is not simply eye-catching—it is comfortable enough that people reach for it again after game day.

Artwork & Printing

A Simple Checklist for Preparing Artwork for Apparel Printing

24 September 2026Mara Ellison5 min read

Before sending artwork to an apparel printer, check the file, colours, sizing and placement—not just whether the design looks good on your screen. A few minutes spent confirming these details can prevent blurry edges, unexpected colours, missing background areas and a print that sits in the wrong spot.

1. Start with the printer’s requirements

Printers use different equipment, inks and production methods, so there is no single file specification that suits every job. Before exporting your artwork, ask which file types they accept, whether they need a particular colour mode, and if they have a maximum print area or preferred template.

Also confirm whether the printer will make a pre-production proof, digital mock-up or approval sample. A mock-up can show the approximate position and scale, but it may not represent the final colour or texture exactly. Ask what you are approving and what changes are still possible afterwards.

2. Choose an appropriate file format

For logos, lettering and simple illustrations, a vector file is usually the most flexible option. Vector artwork is made from editable paths, so it can be scaled up or down without becoming pixelated. Common vector formats include AI, EPS and editable PDF files, but confirm which one your printer prefers.

For photographic or textured artwork, a high-resolution raster file may be more suitable. PNG, TIFF and high-quality JPEG files are commonly used, although their suitability depends on the printing process. Avoid sending a screenshot, image copied from a website or artwork embedded in a document, as these files may be too small or flattened in a way that prevents useful editing.

If your artwork uses fonts, either include the font files as requested or convert the text to outlines. This helps prevent the lettering changing when the file is opened on another computer. Keep an editable version for yourself before outlining text or flattening the design.

3. Check resolution and dimensions

Resolution matters for raster artwork. A file can look sharp on a phone or laptop and still print poorly when enlarged. Ask the printer what resolution they require at the final print size. As a practical check, inspect the artwork at 100 per cent rather than relying only on a zoomed-out view.

Set the artwork to its intended physical dimensions before sending it. For example, a chest design and a large back design should not be treated as the same-size file simply because they are placed on the same garment template. Include the width and height in your file name or approval notes so there is less room for confusion.

Do not enlarge a small image at the last minute and assume it has gained detail. Increasing the pixel dimensions may make the file larger, but it cannot recreate information that was never in the original artwork.

4. Decide on colour carefully

Colours can appear different on a backlit screen, in a printed proof and on fabric. The garment colour, ink or thread, printing method and fabric texture can all affect the result. Ask whether the printer wants artwork supplied in RGB, CMYK, spot colours or another format.

For important brand or uniform colours, provide a recognised colour reference if one is available and ask how closely the production method can match it. Avoid assuming that a screen colour will transfer exactly to a shirt.

Check the design against the actual garment colour. A dark design may disappear on a dark shirt, while light ink can behave differently depending on the print method. If you are ordering several garment colours, confirm whether one artwork version works for all of them or whether separate versions are needed.

5. Handle transparency and backgrounds

Make sure you know whether the background is meant to print. A white rectangle around a logo is often an accidental part of the file rather than an intentional design choice. Open the artwork on a contrasting background to reveal any unwanted boxes, halos or hidden elements.

Transparent artwork should be saved in a format that preserves transparency, if the printer’s process supports it. Ask how semi-transparent areas, soft shadows and gradients will be reproduced. Some methods cannot print a partly transparent ink effect directly, so those areas may need to be converted into solid shapes, halftones or removed.

Do not rely on a checkerboard pattern in design software as proof that the final garment will have no background. The printer needs a correctly prepared file, not just a visual preview.

6. Inspect fine details

Small text, narrow lines, tiny gaps and intricate patterns are common failure points. At the intended print size, check that letters remain legible and that thin lines are not likely to close up, break apart or disappear into the fabric.

Ask the printer about their minimum line thickness, smallest readable text and any limitations around fine detail. These limits can vary with the printing method, garment material and design colour.

Pay particular attention to:

  • Small lettering, especially script or condensed fonts.
  • Thin outlines around shapes.
  • Negative spaces inside letters and symbols.
  • Fine textures, distressed effects and speckles.
  • Gradients, glows and shadows that may need special preparation.

Print a paper version at the intended size. It will not reproduce the fabric exactly, but it is a useful way to spot details that are too small to read comfortably.

7. Confirm placement and garment details

State the intended placement in writing: left chest, centre chest, full front, upper back, sleeve or another position. Include the finished print width and any preferred distance from collars, seams or hems. “Centre it” can mean different things on different garments, so a measured position is clearer.

Check whether the garment style, size range and pockets affect placement. A design that works on a standard adult shirt may need adjustment for children’s garments, fitted cuts, hoodies or pocketed items. If the order includes multiple garment styles, ask whether each requires a separate placement measurement.

8. Get final confirmation before approval

Before approving the artwork, ask the printer to confirm:

  • The file has opened correctly and no fonts or linked images are missing.
  • The finished print dimensions are correct.
  • The print colours and garment colours are understood.
  • The background and transparent areas are intentional.
  • Fine details are suitable for the chosen production method.
  • The placement, orientation and number of print locations are correct.
  • Any setup, proofing or editing charges have been explained before production.

Review the final proof slowly, preferably with someone else checking it as well. Look for spelling, phone numbers, website addresses, dates, missing punctuation and reversed artwork. Once approved, changes may be difficult or costly to make.

Practical summary

Prepare artwork at its final size, use the right file format, check resolution and transparency, confirm colours against the garment, simplify fragile details and specify placement in measurements. Most importantly, ask the printer to confirm the file is production-ready before you approve it.

Choosing Apparel

How to Choose the Right Shirt Fabric for Your Artwork

24 September 2026Mara Ellison5 min read

The right shirt fabric is the one that suits both the artwork and the way the garment will be worn. Before ordering custom apparel, consider the fibre, colour, weight, stretch and surface texture. These details affect how accurately colours appear, whether fine artwork stays sharp, how comfortable the shirt feels in Australian conditions and how well it survives washing.

Start with the artwork

Look closely at the design before choosing a blank shirt. Large, bold shapes are generally more forgiving than fine lines, small text, gradients and detailed illustrations. A smooth, stable fabric gives delicate artwork a better chance of looking clean. Ribbed, slubbed or heavily textured fabric can interrupt fine lines and make a print appear uneven.

Artwork with lots of colour may need a shirt surface that shows those colours clearly. A pale shirt usually gives a print a brighter appearance, while a dark shirt may require an underbase or another preparation step so the artwork does not look muted. Ask how the chosen decoration method will handle the shirt colour before approving the order.

For simple logos, bold lettering or a limited-colour graphic, you have more freedom. For photographic artwork, subtle shading or very small details, choose a smooth fabric and request a physical sample or test print where possible.

Compare common shirt fabrics

Cotton

Cotton is comfortable, breathable and familiar, making it a practical choice for casual wear and warm weather. It usually has a natural, soft hand feel and works well for many printed designs. However, cotton can shrink if it is not pre-shrunk, and some garments crease more readily than synthetic or blended fabrics.

Its absorbent surface can produce a softer, slightly more integrated print appearance. That can suit vintage-style artwork, but it may not give the crispest result for every decoration method. Confirm whether the garment has been treated or pre-washed, and follow the supplier’s care instructions.

Polyester

Polyester is lightweight, quick-drying and often useful for sport, work or outdoor garments. It generally holds its shape well and is less prone to shrinking. These qualities can make it suitable for active Australian conditions, particularly when moisture management matters.

Polyester can behave differently under heat and during printing. Some decoration processes may cause colour migration, where the shirt colour affects a light print. Ask whether the artwork and curing method are suitable for the specific polyester garment, especially when printing pale ink on a strongly coloured shirt.

Blends

Cotton-polyester blends can balance comfort, durability, shape retention and drying time. They are often a useful middle ground when the shirt needs to feel natural but cope with regular wear. The final appearance can be slightly heathered or mixed rather than completely flat, so inspect the fabric before choosing delicate artwork.

Other blends, including fabrics with elastane, add stretch. Stretch can improve comfort and fit, but it may place stress on prints if the artwork is not flexible enough. A large solid print across a stretchy area can crack or distort sooner than a smaller design with more open space.

Think about fabric weight

Fabric weight is commonly described in grams per square metre, or GSM. A lighter shirt may feel cooler and suit summer events, but it can be more transparent, less structured and more likely to show the texture of the garment underneath. A heavier shirt can provide a more substantial feel and a stable printing surface, though it may be warmer.

Do not choose weight by number alone. Compare the actual garments, as construction, knit, fit and fibre also affect how a shirt feels. For hot or humid conditions, prioritise breathability and comfort. For uniforms, repeated handling or cooler seasons, a more stable midweight fabric may be the better compromise.

Use colour deliberately

Shirt colour changes the perceived colour of the artwork. White and pale shirts tend to make bright artwork look clear. Black and dark shirts create contrast but can make unprepared colours appear less vivid. Mid-tone or heathered colours may give the design a softer, less uniform background.

Check the artwork against the actual shirt colour rather than a generic digital preview. Screens show light from behind the image, while fabric reflects light. A colour that looks strong on a monitor may appear darker or less saturated once printed.

Also consider the complete range. If you are ordering several shirt colours, do not assume one artwork treatment will look identical on all of them. A design may need a different ink colour, outline or underbase to remain readable across light and dark garments.

Check the surface and stretch

A smooth, tightly knitted surface is usually the safest choice for fine detail and small lettering. Textured fabrics can be attractive, but their visual character becomes part of the artwork. Slub fabric, waffle knits, ribbing and brushed surfaces may soften edges or create small gaps in coverage.

Stretchy garments should be assessed at the point where the artwork will sit. Ask whether the print is flexible and whether it has been tested after stretching and washing. For a fitted shirt, avoid placing important small text across areas that will pull when the wearer moves.

Questions to ask before ordering

  • What decoration method is recommended for this fabric and artwork?
  • Will the shirt shrink, stretch or change shape after washing?
  • Is the surface smooth enough for small text and fine lines?
  • Will the shirt colour affect the brightness or accuracy of the print?
  • Has this exact garment and colour combination been tested?
  • Is the fabric suitable for the intended Australian conditions, such as heat, humidity, outdoor work or frequent washing?
  • What care instructions will protect the artwork?

If the order is important or large, request a sample using the actual shirt, colour, artwork and decoration method. A fabric swatch alone cannot show how the finished design will look or feel.

Care for the finished shirt

Good fabric selection helps, but care also affects durability. Wash custom shirts inside out, use a cool or moderate wash and avoid unnecessary harsh detergents. Do not place hot irons directly over the artwork. Check the care label before tumble-drying, as excessive heat can contribute to shrinkage, distortion or damage to some prints.

In practical terms, match fine artwork with a smooth, stable fabric; choose breathable or quick-drying fibres for Australian conditions; use weight to balance comfort and durability; and test dark, textured or stretchy garments before committing to a large order.